She is a destination travel marketing professional with more than 20 years of experience. She is the founder and CEO of Polar Star Marketing and a member of the Board of Directors of FinnFest USA. She ran Visit Finland operations in USA in 1997-2018 and prior to that, in 1993-2007, she served as a marketing coordinator. She has also served as a volunteer on several boards, such as the American Scandinavian Society of New York and Finland Center Foundation. She has resided in Jersey City, New Jersey, for the last 30 years.